Although this information will tell you in detail how to format your copy, the main reason this course has been built, is to tell you what content and copy sells better than the other, and how to become good at writing the kind of copy or text yourself. This all has nothing to do with how long or short your text or book is or how pretty you have formatted it. The first thing you will always need to find out is who your audience is and what motivates them to buy. If you know this, you will know what information they need and what kind of text you will need to make them open their wallets and buy.
It all balances on how much value you deliver to your audience and customers and how you can relate to the people you cater to. Try to think about how you can help them and how much help you can offer them. This will determine how many leads you can convert and how deep they are willing to dig into their wallets. That is what makes the difference between good writers and AMAZING writers.
Most of the world’s most successful writers, authors and copywriters use and follow similar principles and patterns. They all seem to create content that addresses specific human wants, needs and desires. Why? Well, they want to build rapport with their readers, clients and leads. They want to reach out and – although they profile themselves as experts, they bring themselves to a level recognisable by all readers.
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